A: Then you are wrong and foolish!
Any businessman knows that to be a successful designer is easy all you need is the right location, good practical designs, good freindly service, easy to get to, good fee structure, good up to date computers and programs, be open to new ideas, have a niche market, create a return client out of each project.
To be able to remain being successful is the hard part!
To maintain a successful practice you need to grow your client base!
To stagnate (or mark time) is to die!
Having a niche market can be a two edged sword! Clients don't return or get tired of the niche.
Always remember ....... clients die! - clients move away! - clients find another practice! - clients get sick! - clients have a good experience and expect it! - clients have a fantastic experience and they might tell their best friends but they have one bad experience and they tell everyone!
Exposure - exposure - exposure means a greater chance of 100% work sheet (& more) for a year or so in advance. This means $'s
www.buildingdesignersAustralia.com.au gives you that exposure
A: Your web site is just an electronic magazine advertorial - if it is not found it is useless - you might spend $2-3000's on a web site/glossy magazine advertorial but if the person looking for a designer does not pick up that magazine and flick open the page containing your advertorial (or find your web site) then those $'s spent are useless!
Your web site is only useful for clients who know the name of you or your practice!
This directory is a search protocol within the internet by which a patron who does not know the name of your practice can find you and see your work.
www.IDID.com.au has spent many 1000's of $'s ensuring www.buildingdesignersAustralia.com.au comes up on page one of all the principle search engine searches on the internet.
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